Google updates Penguin, says it now runs in real time within the core search algorithm

Written by Barry Schwartz at SearchEngineLand.com Click HERE to Read the Article by the Publisher. The latest announced release, Penguin 4.0, will also be the last, given its new real-time nature. After a nearly two year wait, Google’s Penguin algorithm has finally been updated again. It’s the fourth major release, making this Penguin 4.0. It’s also the last release of this type, as Google now says Penguin is a real-time signal processed within its core search algorithm. Penguin goes real-time Penguin is a filter designed to capture sites that are spamming Google’s search results in ways that Google’s […]

9 tools to help you succeed with Google SERP features

Written By Jordan Kasteler at SearchEngineLand.com Click HERE to Read the Article by the Publisher. It’s no secret that Google is in a constant state of change. The “ten blue links” that used to comprise a search engine results page (SERP) are diminishing in importance, and new features are becoming more essential with every passing month. From image results and local packs to site links and knowledge panels, Google is reshaping search marketing. Clearly, focusing only on your website is no longer effective. Ranking higher than your competitor in Google’s organic rankings is less meaningful if that […]

3 Reasons Why You Should Be Marketing On YouTube And Periscope

Written by AJ Agrawal at Forbes.com Click HERE to Read the Article by the Publisher. In 2016 digital marketing will take entirely new forms. New forms of marketing are growing, and the industry is diversifying across channels. For marketers, this is good news and bad news. Depending on how marketers are able to react and adapt to the changes in the industry, the diversification in the marketing industry will be either a new opportunity or an added hurdle for marketers. It will become more important than ever before to utilize multiple channels of media to […]

7 Ways Designers Can Get Their Foot in the Door

Written by Jacob Cass at justcreative.com Click HERE to Read the Article by the Publisher. Whether you’re a graphic design student or a young professional, getting your foot in the door is not as simple as it sounds. Taking the first step requires initiative, patience and some wisdom too. Thankfully, there’s always a way to make it in and this article will provide seven different ways for you to get your foot in the door. 1. Network at Conferences & Events Networking at design conferences and professional events can be a good way to get […]

6 reasons why SEO fails, and how you can succeed at it

Written by Trond Lyngbo Click HERE to Read the Article by the Publisher. Columnist Trond Lyngbø believes that SEO can be a powerful addition to your marketing mix, but its success will depend on how intelligently you invest in it. Have you ever watched in awe as a juggler effortlessly keeps multiple balls in the air? Dexterous and agile, he tosses them high, flicks them around, even does fancy stuff with them… and still, not one of them bounces on the ground! You come home and decide to try it. But even with two balls, […]