Everything you need to know about Google’s ‘Possum’ algorithm update

Written by Joy Hawkins at SearchEngineLand.com Click HERE to Read the Article by the Publisher. Wondering what’s up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling ‘Possum.’ For those of you wondering what “Possum” is, it’s the name we in the local search community decided to give the massive Local algorithm update that happened September 1, 2016. Phil Rozek suggested the name, pointing out that it is fitting since many business owners think their Google My Business listings are gone, when in fact […]

Google updates Penguin, says it now runs in real time within the core search algorithm

Written by Barry Schwartz at SearchEngineLand.com Click HERE to Read the Article by the Publisher. The latest announced release, Penguin 4.0, will also be the last, given its new real-time nature. After a nearly two year wait, Google’s Penguin algorithm has finally been updated again. It’s the fourth major release, making this Penguin 4.0. It’s also the last release of this type, as Google now says Penguin is a real-time signal processed within its core search algorithm. Penguin goes real-time Penguin is a filter designed to capture sites that are spamming Google’s search results in ways that Google’s […]