Authority & link building with real-time Penguin

Written by Marcus Miller at Search Engine Land. Click HERE to Read the Article by the Publisher. Google recently released Penguin 4.0, and the Penguin filter now updates in real time. Columnist Marcus Miller explores what this means for SEO and link building. So it happened. Google finally released Penguin 4.0 — the last Penguin update of its kind, as it now processes in real time as a part of Google’s core ranking algorithm. In this post, I want to take a look at what Penguin is, how this update affects the SEO community as a whole […]

15 Social Media & Search Engine Marketing Trends in 2016

Written by Expert Insider at Smart Insights. Click HERE to Read the Article by the Publisher 2016 has been an exciting year in the world of search engine optimization and social media marketing – what are the main developments to inform your marketing? The two fields of social media and search are constantly evolving, with plenty of changes that prompt shifts in consumer and marketer behavior. In order to succeed, you should adapt to these changes and employ the latest and most effective strategies. The following are 15 social media and search engine marketing trends […]

Google Penguin doesn’t penalize for bad links – or does it?

Written by Barry Schwartz at SearchEngineLane. Click HERE to Read the Article by the Publisher. You technically no longer need to use the disavow file to help fix your Google Penguin issues – here is why.   Google launched the real-time, more granular version of Penguin on Friday. Google wrote in its announcement that it “now devalues spam.” Many SEOs and webmasters took that to mean that Penguin no longer penalizes – and it seems like they are right. Google’s Gary Illyes said on my public Facebook post that the new Penguin algorithm “managed to […]

Everything you need to know about Google’s ‘Possum’ algorithm update

Written by Joy Hawkins at Click HERE to Read the Article by the Publisher. Wondering what’s up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling ‘Possum.’ For those of you wondering what “Possum” is, it’s the name we in the local search community decided to give the massive Local algorithm update that happened September 1, 2016. Phil Rozek suggested the name, pointing out that it is fitting since many business owners think their Google My Business listings are gone, when in fact […]

How to Fuel Your YouTube Video Marketing

Written by Dara Fontein at Hootsuite Click HERE to Read the Article by the Publisher. Unless you’ve been living under a rock for a year, you know that video marketing has never been as important as it is in 2016. While Facebook’s video capabilities and Snapchat have both seen huge growth recently and are definitely offering some intense competition, the power of YouTube continues to fuel the online video realm. With Facebook, Instagram, Vine, Twitter, and Snapchat all key players in the video domain, YouTube remains the guiding star for best practices. While there is always a […]