4 Mobile PPC Trends You Need to Get In On – Now

Written by Minta Montalbo at instapage.com Click HERE to Read the Article by the Publisher. After a frenzied day at work, you hop on the train and settle in for the commute home. You check your Facebook feed when suddenly a calendar reminder pops up telling you tomorrow is you and your girlfriend’s anniversary. Panic! You open a browser on your phone and search “fast flower delivery.” There at the top of the results list is an AdWords ad for 2-hour flower delivery, featuring a Call button. You click, place the order, and relax. Crisis […]

Google updates Penguin, says it now runs in real time within the core search algorithm

Written by Barry Schwartz at SearchEngineLand.com Click HERE to Read the Article by the Publisher. The latest announced release, Penguin 4.0, will also be the last, given its new real-time nature. After a nearly two year wait, Google’s Penguin algorithm has finally been updated again. It’s the fourth major release, making this Penguin 4.0. It’s also the last release of this type, as Google now says Penguin is a real-time signal processed within its core search algorithm. Penguin goes real-time Penguin is a filter designed to capture sites that are spamming Google’s search results in ways that Google’s […]

9 tools to help you succeed with Google SERP features

Written By Jordan Kasteler at SearchEngineLand.com Click HERE to Read the Article by the Publisher. It’s no secret that Google is in a constant state of change. The “ten blue links” that used to comprise a search engine results page (SERP) are diminishing in importance, and new features are becoming more essential with every passing month. From image results and local packs to site links and knowledge panels, Google is reshaping search marketing. Clearly, focusing only on your website is no longer effective. Ranking higher than your competitor in Google’s organic rankings is less meaningful if that […]

6 reasons why SEO fails, and how you can succeed at it

Written by Trond Lyngbo Click HERE to Read the Article by the Publisher. Columnist Trond Lyngbø believes that SEO can be a powerful addition to your marketing mix, but its success will depend on how intelligently you invest in it. Have you ever watched in awe as a juggler effortlessly keeps multiple balls in the air? Dexterous and agile, he tosses them high, flicks them around, even does fancy stuff with them… and still, not one of them bounces on the ground! You come home and decide to try it. But even with two balls, […]