let’s break it down.
If you can see it, touch it, consume it, & put your brand on it all at the same time.. it’s probably print media. “Print Media” simply refers to the tangible, physical items that can be printed on. These can include but are not limited to business cards, flyers, hats, t-shirts, pens, post cards, and much more!
BUSINESSRELEVANCE
Your print media should be relevant to what you do. As exciting as it is to see your brand plastered on anything & everything, somtimes it doesn’t make sense. To be sure you’re getting the most bang for your buck, choose items that reflect your brand’s style & serve a purpose.
BRANDINGELEMENTS
Anytime you can customize, use parts of your brand – logo, submark, colors, fonts – to reinforce recognition and call attention to your brand. Be mindful where you use certain elements and do so purposefully for maximum impact.
MATERIALQUALITY
With so many print media options available, it can be difficult to choose. Keep quality in mind when picking out different materials as these items will eventually become incorporated into your brand and represent your image too.
AUDIENCEPERCEPTION
Asking how your audience will perceive your print media is important because it will help ensure you’re always sending the right message. Print media can often be the first impression someone has of your brand. You won’t get another chance at one of those so make it count!
CASE STUDY
GRIZZLY ROOFING
GRIZZLY ROOFING needed a fully branded print media suite that they could use to generate brand awareness for their new business. By utilizing their unique brand elements such as the Grizzly Paw submark, geometric texture, and signature Grizzly Green, we were able to create a fully integrated line of unique print media that’s instantly recognizable.
Items Shown: door hangers, post cards, & business cards
