let’s break it down.
Social media is where your brand gets the chance to stretch its legs and show off its personality. It’s all about making an impression and connecting in real time. When you’re being represented consistently, you increase your brand’s chances of being recognized.
LOOK & FEEL
From profile pictures to posts, a business’ social media presence should be noticable across all platforms. The goal is to be so recognizable that the audience can spot a specific brand amidst a sea of other brands without being told. This is what is called Brand Recognition.
DIRECTCOMMUNICATION
How many marketing tools drop you right into the middle of your audience’s day? Social media creates active dialogue between a brand, their audience, and their audience’s friends.
BRAND PERSONALITY
Humorous or serious. Professional or laid back. Masculine or feminine. Social media is the place where a brand gets to interact directly with thier audience. It’s a chance to connect and have your brand’s true voice heard loud and clear.
TIMELY INTERACTION
Since the internet moves so quickly, timing is everything. Too fast – your message is lost in the crowd. Too slow – your audience is no longer paying attention. Knowing their habits helps you place your message right in front of them just as they’re scrolling by.
CASE STUDY
#213CREATIVELAB
To create brand consistency and recognition across our social media platforms, we’ve chosen to utilize our color scheme in conjuction with our Hex & Wireframe elements to reflect the same look & feel as our website. The use of a branded #hashtag allows us to connect with our audience to see how they use the #213CreativeLab. We also use a monthly content calendar to stay organized and on track a breeze.
Want to see branded social media in action? Like & Follow our pages!
