let’s break it down.
A website is a sure fire way to add legitimacy to your blog or business! In fact, 75% of consumers admit to making judgements on a company’s credibility based on the company’s website design. So, how can you set yourself up for success?
TONEOF VOICE
It’s important to set the tone of your website and stick to it all the way through. When your message is delivered in a clean & consistent manner – you boost your credibility and instill confidence in your audience that you know what you’re talking about.
CONTENTCONTEXT
It’s not enough to just have content. It has to be good and it has to be relevant. Staying within the context of your business, you can leverage your content to do the heavy lifting for you in a way that is both clear and concise to your audience.
PAGEFLOW
Be mindful of how your site flows from page to page. A good website will flow seamlessly and navigate easily. If a viewer has to search too hard for basic information or if pages are inconsistent and messy, they’ll bounce.
INTERESTINGVISUALS
Keep audiences engaged and steer them to important information by utilizing interesting visuals. Well placed branding elements create recognizable connections and make a site easier to move through when used consistently.
CASE STUDY
HEAD OVER HEELS FITNESS
HEAD OVER HEELS FITNESS has a consistent look and feel that spans the entirety of their site. It’s not just colors and fonts but also the tone of voice and personality used in all of the text. It’s feminine from top to bottom and conveys to the audience that this is a place for women by women who believe in uplifting one another and they have fun while they’re at it. The site is well integrated, easy to navigate, and their photos add a personal touch the audience can connect with.
