let’s break it down.
RECOGNIZABLE ILLUSTRATION
How can you represent yourself without words? Illustrations are easy for the brain to process; therefore, utilizing a simple illustration can be extremely effective in brand recognition.
CREATIVE FONT
The best brands have recognizable fonts that lend to the personality of the business and are easy to read. Keep it simple. Sometimes less is more.
COMPLIMENTARY SUBMARK
A submark is an extension of your main logo. It communicates your brand in a condensed graphic that can be used in situations where a smaller logo would be more appropriate and effective such as a watermark or on a hat.
COLOR SCHEME
A powerfully dynamic color scheme communicates your brand’s personality. It creates brand recognition and awareness instantly. A strong color scheme consists of 2-3 main colors, 2-3 sub colors, and can carry itself across your entire brand.