let’s break it down.
PERSONAL TOUCH
Personal touches are a great way to connect your humanity with the viewer. In this case, Meredith used her actual handwriting to create her logo instead of a generic font making it extremely personal and relatable.
DESIGN ELEMENT
Containing words within a design element, like this box, you create dimension in your logo. This gives the ability to overlap different layers and create a more dynamic looking design.
SIMPLE ILLUSTRATION
Simple illustrations are a great way to add visual weight to a design without being bulky or overwhelming. The eye easily lands on them but doesn’t linger too long or pull attention away from more important design elements.
OCCUPATIONAL RECOGNITION
Sometimes saying what you do is as easy as it gets. By adding this one word, Meredith communicates to her audience exactly what she does and who she is. It’s really that simple.