let’s break it down.
PURPOSE
When you start the process of building a new website, it’s important to understand what your purpose is. Head Over Heels Fitness is a pole fitness studio. The purpose of their website is to get viewers to book a class with them. Everywhere you look, there’s opportunity to view the schedule and book a class. From the homepage to each sub-page, you have the chance to get into their schdueling app and join a class!
DESIGN ELEMENTS
This website is tailored to women. Being the studio is a women’s only environment, they used femine colors and femine designs to grap women’s attention. The images displayed along with icons and text used are all very inviting to a womens eye and style. Look at the about us page, each instructor picked an image that made them feel like a strong and powerful woman to cater to those thinking of coming into the studio for a class.
SOCIAL MEDIA INFLUENCE
Head Over Heels Fitness has a purpose, they want you to book a class with them. It’s very rare nowadays for people to sit down at a search engine and actually look for something like this via a google search. Most viewers will find the studio via social media. This business has a strong social media presences. They send lots of viewers to their site straight from instagram and facebook. They do challenges with their viewers that encourage their audience to be active with them. Overall, they know how to keep their audience engaged, which in turn, keeps viewers coming back to the site for more info constantly.
PHOTO GALLERIES
When you’re looking at a business that is extremely physical, you want to see other people doing what you’re thinking about doing. Photo galleries are ESSENTIAL to all websites. No matter what you do, no matter who you cater to, no matter your website purpose is, you have to be able to show people who you are and what you’re about. It takes you away from a screen and makes you a real person that’s easy to connect to.